Brand Einstein

Ep 13: Woody Pirtle | Brand Genius of Combining Concept with Design Craft

March 28, 2019

Woody first established Pirtle Design in Dallas, Texas in 1978 and over the next 10 years produced some of the most celebrated graphic design work of the decade for clients such as The Dallas Museum of Art, TGI Friday’s, Dallas Opera, Simpson Paper Company and more.

In 1988 Woody merged Pirtle Design with Pentagram and for the next 18 years was a partner in the New York office and worked on some of the firm’s most prestigious projects for clients such as Brown-Forman, Bacardi, Flying Fish Brewing Company, IBM, Champion International Corporation, The Rockefeller Foundation, Nine West, Knoll International, Wellesley College, Princeton University, and Amnesty International, plus many others. In 2005 Woody left Pentagram to re-establish Pirtle Design where he continues to create compelling designs with a conceptual twist.

Visit to see his work.